Man-hating matriarchy!?

Question

What do you think of yet another product of the man-hatin matriarchy post feminist society we have today?

http://www.google.com.br/imgres?q=dr+pepper+ads+not+for+women&um=1&hl=pt-BR&safe=off&sa=N&rlz=1T4ADSA_pt-BRBR414BR414&biw=1536&bih=762&tbm=isch&tbnid=FONBWPHe_KhZzM:&imgrefurl=http://www.forbes.com/sites/erikkain/2011/10/18/dr-peppers-bizarre-new-not-for-women-ad-campaign/&docid=xTxyUCidus0kPM&imgurl=http://blogs-images.forbes.com/erikkain/files/2011/10/DrPepperTen.jpg&w=514&h=300&ei=EmQdT7-oKNHTgQfH-bmFBw&zoom=1&iact=rc&dur=1&sig=117390116818755846402&page=1&tbnh=100&tbnw=172&start=0&ndsp=29&ved=1t:429,r:0,s:0&tx=103&ty=50

http://www.google.com.br/imgres?q=dr+pepper+ads+not+for+women&um=1&hl=pt-BR&safe=off&sa=N&rlz=1T4ADSA_pt-BRBR414BR414&biw=1536&bih=762&tbm=isch&tbnid=ZBhnp6_sbeTAtM:&imgrefurl=http://jezebel.com/dr-pepper-10-not-for-women/&docid=DNMcSCmplvauxM&imgurl=http://cache.jezebel.com/assets/images/39/2011/02/dr_pepper_bigpic.jpg&w=960&h=540&ei=EmQdT7-oKNHTgQfH-bmFBw&zoom=1&iact=hc&vpx=1096&vpy=158&dur=211&hovh=168&hovw=300&tx=118&ty=81&sig=117390116818755846402&page=1&tbnh=109&tbnw=193&start=0&ndsp=29&ved=1t:429,r:5,s:0

http://www.google.com.br/imgres?q=dr+pepper+ads+not+for+women&um=1&hl=pt-BR&safe=off&sa=N&rlz=1T4ADSA_pt-BRBR414BR414&biw=1536&bih=762&tbm=isch&tbnid=av_MqWm4Y16tsM:&imgrefurl=http://sharmamridul.wordpress.com/2011/10/10/dr-pepper-not-for-women/&docid=bFR2JyQStKOLwM&imgurl=http://cbsnewyork.files.wordpress.com/2011/10/manments.jpg%253Fw%253D300%2526h%253D288%2526h%253D288&w=300&h=288&ei=EmQdT7-oKNHTgQfH-bmFBw&zoom=1&iact=hc&vpx=1267&vpy=132&dur=522&hovh=220&hovw=229&tx=179&ty=88&sig=117390116818755846402&page=1&tbnh=129&tbnw=135&start=0&ndsp=29&ved=1t:429,r:6,s:0

http://www.google.com.br/imgres?q=dr+pepper+ads+not+for+women&um=1&hl=pt-BR&safe=off&sa=N&rlz=1T4ADSA_pt-BRBR414BR414&biw=1536&bih=762&tbm=isch&tbnid=igUscXft8mAi-M:&imgrefurl=http://quantummassmedia.wordpress.com/2011/10/14/5-reasons-why-dr-pepper-10-failed/&docid=dSQ5YjwvKwlaYM&imgurl=http://quantummassmedia.files.wordpress.com/2011/10/yorkie-its-not-for-girls11.jpg&w=500&h=375&ei=EmQdT7-oKNHTgQfH-bmFBw&zoom=1&iact=hc&vpx=179&vpy=328&dur=1463&hovh=194&hovw=259&tx=159&ty=86&sig=117390116818755846402&page=2&tbnh=136&tbnw=181&start=29&ndsp=40&ved=1t:429,r:24,s:29

True Blue Brit · Accepted Answer

It is bizarre.  Here in the UK we have a Yorkie bar advert - "It's not for girls!" started a few years back.  I don't actually understand it.

Genna · Answer

The drink really has no real political or social implications whatsoever. 

It's just trying to get past the diet coke is for girls thing.

Man-hating matriarchy!?

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