What is the feeling about the extra advertising in NHL?  Ads on Helmets ads in Division Names...?

B, they need the money. And I think the band of ads at the bottom edge of the glass is new this season. 

However, it's not like these new revenue streams are going away after the fans are back. The helmet ads are probably here to stay; the division naming rights may disappear once the divisions go back to normal.

Doesn't bother me.  It's not like they have ticket sales as a revenue stream.  

B) You got to do what you got to do with no fans in the stands